As someone who has spent a significant amount of time helping home builders and contractors optimize their online presence, there's one common misconception that I hear time and again that I'd like to discuss. I ran into it again, just the other day, while I was in a discovery session (our version of a
As the owner of a digital marketing agency, I receive calls from many business owners, especially those just starting a business, who want a simple five-page website. The truth is a five-page website will never rank on page one of Google in a competitive market. Because 97% of Google users never go to page two,
Google holds an impressive 84.44% market share and is the number one way we search for information. This is especially true when the information we’re looking for is local. What can you do to optimize your Ads campaign and get the most out of it? While I can easily give you 50 tips that’ll help you with
I have yet to meet one who didn’t know they needed to have a website. Yet very few owners understand the value of optimizing their website to rank on Google. They typically look at the cost and think they can’t afford it. The truth is, with 5 million new websites created each year, you can’t afford to not optimize your
In talking to those business owners about their websites, they often had a misunderstanding of what a website entails. Many see websites as a commodity that they must have. They look to buy a website based on price rather than as an investment that will generate year-after-year returns. By basing a decision on